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I've joked that people in our day and age don't want to wait for anything and they certainly don't want to have to think too hard. I'm convinced that we will have drive through drugstores and grocery stores in the next few decades as a common convenience.
Consumer behavior online is one of extreme impatience...how long do you hang around a site when you don't see what you are looking for? Or how about a site that looks like it was created by a 12-year old? Considering you probably found that site through a search engine and there were millions of other pages that "might" better suit what you hope to find, probably not very long. So what do we do? "BACK BUTTON".
How well is your website converting the traffic that you have
worked so
hard to build (or paid a lot to acquire)?
Believe it or not but there are definitive studies that show certain elements of a web page that increase or decrease the stickiness? That is a web page that will keep people investigating or keep them coming back for more. There are many factors that go into developing a website with a user-centered design including layout, color theory, navigation, font, copy and more.
As your Web Site Usability Consultant I am able to work with you or your designer/developer to ensure that you have the highest converting site possible in your industry.
NO MORE BACK BUTTON!
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tanya-mitchell.com
