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Okay, so you have already bought and paid for search engine optimization from some slick consultant who tweaked your site and got you a few good search engine rankings. Maybe you have an in-house search engine optimization consultant handling the details for you. Regardless of your particular situation, can you accurately answer the main question above?
If your answer is "no", "well I think so", "sales seem to have increased" or "we get more visitors now than we used to"; you most likely don't have ROI tracking for you search engine optimization investment up and running. What is ROI Tracking?
Putting together a program for search engine optimization ROI tracking is truly very easy and affordable. There are many packages for any size budget that will give you the charts, data and ability to follow trends in your search engine optimization efforts over a period of time to ensure that you are realizing a positive return on investment.
ROI Tracking -tracking your Internet Marketing investments
- Pay Per Click Campaigns (Google Adwords, Yahoo/Overture Sponsored Search, MSN adCenter, Espotting, Kanoodle, Miva, PriceGrabber, Shopping.com, Bizrate and more
- Search Engine Optimization - detailed reports on increases or decreases of your keywords within all major search engines
- Email Marketing Campaigns -track each individual campaign including various segments of customers for sales and behavior
Web Site Analytics- evaluating the data produced by your traffic
Every single time a visitor comes to your site they can provide a wealth of information to web site owners as to what they are looking for, what they don't like, where they clicked on your site, how long they stayed on your pages, where they left your site, and so much more.
If you don't currently have a web site analytics program running for your web site you are missing out on the additional profit to be made by interpreting this user-behavior data into actionable changes to grow your online sales.
I have implemented PPC, Email and SEO ROI tracking for many clients as well as interpreted findings to key management during their strategic Internet Marketing budget planning.
To receive more information about search engine optimization roi tracking for your website and/or a quote for your assignment, please contact me.
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