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I know this because I have been exclusively working with on Internet Marketing for E-Commerce for the last few years. It is the fastest-changing industry to serve online.
E-Commerce/Internet Retail Marketing has more intricacies than the local landscape company when competing online. Typically pure-play (all their business is derived online) retailers have marketing budgets almost exclusively dedicated to online advertising methods. Online retail is big business and with that huge opportunity comes extreme competition unless your products are highly niche.
Over the past few years I have gained experience with all aspects of E-commerce Internet Marketing Strategy including Pay Per Click, Search Engine Optimization, Vertical Search, Paid Inclusion, Directory Submission, Text Link Buying, Email Marketing, CSE (Comparison Shopping Engines - Bizrate, Shopping.com, Pricegrabber, Yahoo Shopping, etc.) RSS/Blog Marketing for E-commerce retailers, Media Buying - Ad Networks & portals, and Web Site Analytics.
To better serve Internet Marketing for E-Commerce I have founded, NetSpire Solutions, an Internet Marketing consultancy exclusively serving the Internet Retail industry.
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